Great books are sometimes hard to come by. Especially, great books that can help improve your internet businesses profitability.
Side Notes: You may have noticed I have a link to amazon.com on the right side panel of this blog. I'm mostly split on buying books online. I get impatient waiting for the book to show up on my door step which leads me to the local book store a lot of the time. Then, when I get home, I realize my impatience cost me an extra 10-20%. Amazon is awesome and gets their orders out the door pretty quickly.
So, I love to read and learn new things. My most recent epiphany when it comes to running a profitable internet business is to read books about writing better online copy. To help me with this task I bought "Content Rich" by Jon Wuebben. His book is simplifying the online writing process by educating readers about how to tweak their writing styles to be more internet appropriate.
Believe it or not, people read differently online. It's not like reading a book where every word is absorbed by the readers mind. People online 'scan,' they don't read. I do it, you do it, everyone does it.
So, as internet business enthusiasts, we need to augment our writing styles and morph our copy into being 'scan friendly.' I'm not advising you to erase your copy, just reorganize it. Don't eliminate important information. Use bullets and numbers. You can also use bold and italics to make visitors eyes draw to the most important elements of your website (be careful not to go overboard).
I have done so much research involving studying website organization and noticed that most people online feel that being wordy will make visitors view them as smart and an industry leader. To be honest, I usually exit overly wordy sites because I don't have the time their site's require to read it all. Have you ever left websites for the same reason? I usually find a competitor of theirs that simplifies the copy and makes it 'scan friendly' and then I buy the products from them.
Don't create a Website people want to exit. Make it easy to navigate, interesting to read, 'scan friendly,' and, most important, make it easy for visitors to purchase your products.
I highly suggest getting Jon's book. It may not be the most captivating information you will ever read, but it will be one of the most profit launching tools you use. If you want your internet business to be profitable, you will need to learn how to write for the internet. Jon's book is going to do that for you. Click the link on the Amazon Icon on the right to go to amazon and order your book today!
Good Luck, Kirstin Filliez
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